BUILD AWARENESS
Small or big, all companies need a social media presence. Social platforms help you connect with your audience, increase awareness and build your brand. It is an effective way to build a following and boost leads and sales. More than 3 billion people use social media every day! it is a fun process that is worthwhile to any company.
SHOW AUTHENTICITY
Social media is how supporters know your business and brand. Many customers do a quick search via social media or your website to confirm who you are before they support your business or seek information to support you. When someone asks who you are, their question is answered often through social media. An empty storefront is not a good source of information, the same applies to social media profiles. These profiles are an opportunity to present relevant, frequently updated content to be the face of your business and your brand’s authority.
This shows that your business is trustworthy, knowledgeable and approachable.
ENCOURAGE ENGAGEMENT
Social media is the best way to get your supporters involved. Facebook and Instagram state that 98 percent of their consumers access social media on their mobile devices. Imagine your consumers have information about your business and brand at their fingertips. One day you can give your audience a behind-the-scenes tour of your office, the next feature a Question-and-Answer session with guests. They will get to know your company through engagement and will be enthused to like, share and invite others to your platform.
PROVIDE SUPPORT
Social platforms are the modern, efficient way to connect with customers. Many consumers turn to Facebook or Twitter to solve problems or find information. By being interactive, responding to your comments, questions and complaints, customers can feel heard and supported. This is another opportunity to establish your voice in the community. Be casual and funny or formal and friendly. Your followers will learn your authentic approach to their care and concerns.
About the Author
Amber Chaney is the owner of Chaney Communications (C2). We help all businesses have a strong online presence by way of branding, marketing and social media strategy. I enjoy performing arts and music.
She can be reached at https://chaneycommunications.com/