Content Marketing vs Paid Media: Which is better and how should you use
these digital marketing channels?
In this session, our panelists discuss the roles both content marketing and paid media play in the lead generation cycle for business.
What are the pros/cons to both?
What are the common traps that businesses fall into with both models and how can you optimize for both channels?
Moderator: Andres Negro
Panelists: Samad Saifudin, FunnelMarketr and Dean Hua, Sachi Studio
About: Sachi Studio is a Rockville-based digital advertising agency whose goal is to help service-based business generate new customers through paid search and paid social.